Traffic data from the day of OpenAI’s most recent declaration indicates that daily visits to the company’s services reached a new high, according to Similarweb statistics. This suggests that OpenAI is making significant progress toward its goal of reaching a large audience by putting fewer functions behind a barrier.

Daily traffic hit 96.2 million visits after OpenAI’s release of GPT 4o on Monday. This is a 16% increase over the previous daily peak, which was set just several days before this.

In addition to text input, GPT 4o reacts to voice, image, and video instructions.

The business declared during the announcement that the free version of its platform would include several new features, including its GPT generative AI algorithms. This implies that a larger audience will be available to developers creating Custom GPTs for OpenAI’s app store.

According to Similarweb, OpenAI chatgpt.com may see monthly visits exceeding 2 billion if the traffic levels from the previous week continue into the remainder of the month. This would be a considerable increase over the site’s every-monthly traffic peak of 1.8 billion visits in May 2023.

Microsoft’s more than $13 billion expenditure on OpenAI is paying off. The business announced on Monday that GPT 4o was integrated into Azure.

In the first year, Bing’s generative artificial intelligence (GAI) produced over 5 billion chats; in the most recent quarter, that figure doubled.

Last month, Copilot made its platform debut with ads. According to the business, during a presentation on Thursday, searches coupled with AI chats result in a 30% increase in engagement when compared to searches alone.

Microsoft has incorporated GAI into all of its advertising platforms and services, including Performance Max. According to the firm, the group that embraced Microsoft Performance Max the quickest had a total rise in clicks of 265%, impressions of 113%, and clickthrough rates of 66%, from 1.9% to 3%.

Microsoft is marketing to over a billion people, many of whom use Bing and other Microsoft-related platforms but not Amazon, Facebook, Instagram, Pinterest, or YouTube. It is also trying to sell advertisers on its vast network of partnerships, which includes Netflix, Roku, and Axel Springer. For instance, 217 million Bing users do not use Pinterest, and 58 million Bing users do not use Amazon.